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ColorTokens Expands Its Presence to the Middle East to Support Enterprises in their Zero Trust adoption journey

ColorTokens Inc., a US based Zero Trust cybersecurity platform company, today announced its long-term commitment to scaling across the Middle East. Headquartered in San Jose, California, ColorTokens reduces the complexity of defining and enforcing security controls in an increasingly complex digital world. Our award-winning Xtended ZeroTrust™ Platform helps organizations to detect, contain, and eliminate threats across data centres and hybrid or multi-cloud environments.

Our growth in EMEA over the last 12 months, and the COVID-19 driven security initiatives to protect employees and clients, highlights the opportunities there are for ColorTokens. This year, with the growth predictions in the cybersecurity technology on the rise in the region, ColorTokens is scaling its network to build a strong partner base. And the company have appointed Nader Baghdadi, a seasoned industry leader to head the business in the Middle East. Nader comes with over 20 years of experience of driving organizational growth in the region. Nader will be instrumental in regional presence, go-to-market and channel strategy in the region, and giving our customers the confidence that their business is secure, from endpoint to cloud.

Nader Baghdadi, Senior Regional Director, MEA said “Over the course of the last year, cybersecurity incidents have become more sophisticated and are on the rise exponentially. This calls for a more holistic approach to security. With Zero Trust widely recognized as the gold standard in cyber security, we see tremendous potential of our products and platform in the region. I am excited to join ColorTokens, and am confident that we can build a brand organizations can truly rely on”

Raja Ukil, SVP APAC, Middle East, ASEAN, Sales and Partnerships said, “Rapid digitalization in the Middle East has given rise to a surge of connected devices, increasing the risk of cyberattacks. At ColorTokens, we have created products that help organizations shift to a holistic security approach, by integrating seamlessly their existing security tools. We have helped large organizations to protect their network against ransomware attacks, unauthorized lateral movement, and zero-day attacks. And we believe that we can replicate the trust and success in the Middle East region. I am thrilled to have Nader join us and I am confident of the growth he will drive in the region, along with our strong partner ecosystem“

About ColorTokens
ColorTokens Inc. is a leading innovator in SaaS-based Zero Trust cybersecurity solutions providing global enterprises with a unique set of products and services for securing applications, data, and users across cloud and hybrid environments. Through its award-winning Xtended ZeroTrust™ Platform and context-aware machine learning-powered technologies, ColorTokens helps businesses accurately assess and improve their security posture dynamically

As cloud adoption grows, traditional perimeters get redefined, and new attack vectors and threat actors materialise, corporations recognize their security posture needs to reflect their Zero Trust philosophy. ColorTokens’ technology allows customers to achieve Zero Trust by utilising rich, meaningful contextual information about the application, microservice, or protected resource, so customers can apply Zero Trust with as secure of a perimeter as they can. ColorTokens’ cloud-based SaaS platform can automatically deploy next-generation security controls and increase security posture dynamically without any new hardware, downtime, reboots, or changes to a client’s existing systems.

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